In March 2014, U.S. President Barack Obama made headlines by ceremoniously shopping at a Gap store on East 42nd and Third Avenue. Obama’s decision to visit the store followed an announcement by Gap that they would raise minimum wages for U.S. workers to USD 10 per hour by 2015. Gap’s decision to raise minimum hourly wages broke with U.S. retailers and business groups that urged lawmakers to maintain the federal minimum wage at USD 7.25 an hour (Banjo 2014).

Precarious work in the gap global value chain

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